Entertainment Marketing Firm Create Promotes Jonathan Gitlin to CEO

Overview

Create promotes Jonathan Gitlin to CEO after campaigns for Sinners, Tron: Ares, and Lilo & Stitch.

Why this matters

• Create's leadership change signals potential strategic shifts in how major studio IP is marketed, which could affect brand partnership and licensing campaign priorities.
• Licensors tied to active franchises like Tron and Lilo & Stitch should monitor new agency relationships that may influence co-branded retail and promotional opportunities.