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Overview
Zuru launches Starbox, a premium blind-box collectibles platform featuring Care Bears and original IPs.
Source: Toy World ↗Why this matters
- Zuru's Starbox platform signals growing retail demand for premium, design-led collectibles targeting the lucrative Kidult segment, creating new licensing shelf space for character IP holders.
- The inclusion of Care Bears alongside original IPs indicates active licensing deals are in play, suggesting rights holders with collectible-friendly characters should explore Zuru as a potential manufacturing and distribution partner.