Mattel to bring UNO Social Clubs to cities including London, Berlin, Barcelona and more

Overview

Mattel expands UNO Social Clubs to additional cities across Europe and globally following successful first year.

Why this matters

• UNO's expansion into experiential retail venues demonstrates brand owners leveraging game IP beyond traditional board game categories into immersive consumer touchpoints.
• This physical activation strategy opens licensing opportunities for venues, F&B partnerships, and location-based merchandise extensions in major metropolitan markets.