Herdy reveals 3 September launch date for debut children's book range

Overview

Herdy sets 3 September launch for its first children's book range.

Why this matters

• Herdy's entry into children's publishing signals an expansion of its licensable IP into the lucrative books category, opening doors for potential sub-licensing deals with publishers.
• This debut range will test consumer appetite for the brand in a new format, which could strengthen its positioning for broader retail and licensing negotiations.