Hasbro

Lumee expands portfolio with Disney Advertising

Lumee, a Hasbro-Animaj JV, signs new Disney Advertising deal to expand its YouTube inventory.

Hasbro and Basic Fun! Launch Dungeons & Dragons for Gen Alpha

Hasbro partners with Basic Fun! to create a Gen Alpha-focused version of Dungeons & Dragons RPG.

Transformers Robosen Robotic Soundwave Product

Robosen and Hasbro introduced a robotic Soundwave product, merging Transformers IP with AI-enhanced technology.

Baby Shark x Peppa Pig Preschool Crossover

Pinkfong and Hasbro launched a Baby Shark and Peppa Pig collaboration for preschool audiences.

Peppa Pig Middle East Touring Experience

Hasbro launched a Peppa Pig touring experience across the Middle East, testing emerging markets.

Peppa Pig Theme Park Florida Seasonal Event

Peppa Pig Theme Park Florida launched the limited-time Pig Family Travel Adventure event from May 23 to June 28.

My Little Pony Licensing Programme Expansion

Hasbro is expanding My Little Pony into new categories to introduce the franchise to new generations.

My Little Pony Neigh-Pop Music Direction

Hasbro released a DJ Pon-3 remix as part of a new Neigh-Pop music direction for My Little Pony.

Formula 1 x Hasbro Monopoly Edition

Formula 1 and Hasbro launched a Monopoly Formula 1 Edition board game for mass retail.

Hasbro Plans New Restaurant Experience with Timeless Brands

Timeless Brands and Hasbro announced plans to open a new branded restaurant experience.

Monopoly x Star Wars: The Mandalorian and Grogu at Walmart

Hasbro launched Monopoly: Star Wars — The Mandalorian and Grogu for preorder at Walmart.

Hasbro Announces Fourth Wing Monopoly and Monopoly Deal Editions

Hasbro announced Monopoly and Monopoly Deal editions based on the Fourth Wing fantasy novel series.

Hasbro Highlights Nostalgia, Gen Z and Collaborations in Licensing Strategy

Hasbro discussed nostalgia, Gen Z engagement and collaborations as core themes in its licensing strategy.

FanRoll Launches Fizban's Fortune Dungeons & Dragons Dice Collection

FanRoll launched the Fizban's Fortune Dungeons & Dragons collectible dice collection.

Hasbro Releases Second Wave Transformers NFL Helmet Figures

Hasbro released a second wave of Transformers NFL figures that convert into football helmets.

Hasbro Launches CLUE Mystery Experience

Hasbro launched a CLUE Mystery Experience, extending the board game brand into immersive entertainment.

Monopoly Big Board Bucks Launches at Yaamava Casino

Aristocrat Gaming launched Monopoly Big Board Bucks at Yaamava' Resort and Casino.

Toy Story 5 Consumer Products from Hasbro, Funko and Loungefly

Hasbro, Funko and Loungefly launched Toy Story 5 products ahead of the film's release.

Official Dungeons & Dragons Fan Expo Announced for London

An official Dungeons & Dragons Fan Expo was announced for London, expanding the brand into live events.

My Little Pony Featured in Stella McCartney Winter 2026 Runway

My Little Pony featured in Stella McCartney's Winter 2026 runway show, reaching fashion audiences.