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SEGA
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Latest IP Signals
Popeye and SEGA Collaborate on Limited-Time Sonic Rumble Party Event
Popeye partners with SEGA for exclusive Sonic Rumble Party event activation.
SEGA Launches Sonic 35th Anniversary Campaign
SEGA announced its global Sonic the Hedgehog 35th anniversary campaign across retail and consumer products.
Sonic Messaging Stickers via Bare Tree Media
SEGA partnered with Bare Tree Media on Sonic mobile messaging stickers for major platforms.
SEGA and JAKKS Pacific Multi-Year Sonic Deal
SEGA signed a multi-year partnership with JAKKS Pacific tied to future Sonic product programmes.
Popeye x Sonic Rumble Party
King Features and SEGA launched a limited-time Popeye crossover in Sonic Rumble Party on mobile and PC.
SEGA and JAKKS Pacific Multi-Year Sonic the Hedgehog 4 Consumer Products Deal
SEGA signed a multi-year agreement with JAKKS Pacific covering Sonic the Hedgehog 4 consumer products ahead of the film's March 2027 release.
Sonic the Hedgehog x Waze In-Car Digital Experience
Sonic the Hedgehog expanded into in-car digital experiences through a collaboration with Waze.
Sonic the Hedgehog Virtual Run Event
Sega launched a Sonic the Hedgehog-themed virtual run event tying gaming IP to fitness participation.
Sonic the Hedgehog Branded Pre-Workout Drink Launch
A Sonic the Hedgehog-branded pre-workout drink launched, extending gaming IP into sports nutrition.