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Sanrio
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Latest IP Signals
Build-A-Bear x Hello Kitty Expansion Across US Destinations
Build-A-Bear expanded Hello Kitty and Friends Workshop locations across major US destinations.
Hello Kitty Kura Sushi Dining Experience
Kura Sushi partnered with Sanrio on a Hello Kitty and Friends dining activation across its restaurant network.
Hello Kitty MINISO Pop-Up North America Launch
MINISO launched its first Hello Kitty and Friends pop-up in North America, testing demand before wider rollout.
Hello Kitty x Igloo Outdoor Lifestyle Collection
Igloo launched multiple Hello Kitty and Friends cooler collections, extending character IP into outdoor lifestyle.
Hello Kitty Theatrical Film Announced
Hello Kitty is heading to theatres in July 2028 through Warner Bros. Pictures Animation and New Line Cinema.
Hello Kitty x Anti Social Social Club Metal-Inspired Collection
Anti Social Social Club and Hello Kitty launched a metal-inspired limited-edition collection, continuing character brand collaborations with streetwear labels.
Kura Sushi USA and Sanrio Launch Hello Kitty Dining Experience
Kura Sushi USA partnered with Sanrio on a Hello Kitty and Friends dining experience across its network.
Hello Kitty x Ground Up Sneaker Launches at Kids Foot Locker
Ground Up launched a Hello Kitty & Friends sneaker collection at Kids Foot Locker.
Moody Launches Hello Kitty-Inspired Skincare Collection in India
Moody launched a Hello Kitty-inspired skincare collection in India, continuing the character's expansion through international beauty partnerships.
Hello Kitty EMEA Home Fragrance Licensing Deal via Dalian Talent Group
Dalian Talent Group secured a Hello Kitty licensing agreement covering home fragrance and related products across EMEA territories.
Leomil and Sanrio Renew Footwear Licensing Agreement
Leomil and Sanrio renewed their footwear licensing agreement, continuing the partnership into a new term.
Lush and Sanrio Launch Hello Kitty and Friends Collection
Lush and Sanrio launched a Hello Kitty and Friends collection, continuing Hello Kitty's expansion through bath, body and beauty partnerships.
Hello Kitty High-Top Sneaker Launches at Kids Foot Locker via Ground Up
Ground Up launched a Hello Kitty high-top sneaker at Kids Foot Locker as part of the ongoing Sanrio partnership.
Hello Kitty x Ground Up Footwear Collection Launches at Kids Foot Locker
Ground Up launched a Hello Kitty sneaker collection at Kids Foot Locker extending the Sanrio footwear programme.